Alex Russo and her brothers Justin and Max are a lot like the teens in their Manhattan neighborhood but they have one significant difference…they come from a long line of wizards and they must learn to hone their budding magical powers or soon risk losing them. Their dad Jerry was born with the same powers but was forced to relinquish them when he married their mom, a mortal named Theresa. Now, while their parents run the family business, Waverly Sub Station, the three siblings get into and out of comedic situations as they grapple with both their budding wizardly powers and typical teen challenges spanning school, friends and family.